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2011 Vikings Kick Off Event

2011 Direct TV Football Packaging - 18 Can
Consumers TEXT in pack code that will direct them on how to redeem a $120 discount on a new DirectTV subscription
August 1 – Sept. 15th, 2011
 
2011 ESPN Football Packaging
Specially marked multi-packs (18 cans) will carry a win message for thousands of Fan Up fan flags and chance to win the Miller Lite SportsCenter Ultimate Fan Experience! Consumers text or enter their code online for their chance to win.

SportsCenter Ultimate Fan Experience All entries will receive a shot at winning the Miller Lite Ultimate Fan Experience sending 1 winner +3 friends to a football game of their choice on Monday then fly to SportsCenter on Tuesday for the ultimate fan experience!
Sept. 15th - November 30th, 2011
 
Vikings Football Packaging - 2/9 16 oz Pint
Consumers receive an in pack code to enter online for a chance to win Miller Lite End Zone Party Deck tickets and 1,000’s of Viking Fan Flags
August 1st – October 31st

Vikings Fan Flag
 
Vikings Football Packaging - 2/9 16 oz Pint
The Vikings Football "Purple Pint"
 
Vikings Football Packaging - 24 Bottle / 24 Can
Consumers receive an in pack code to enter online for a chance to win Miller Lite End Zone Party Deck tickets and 1,000’s of Viking Fan Flags
August 1st – October 31st

Vikings Fan Flag
 
Miller Lite Vikings OOH
 
Miller Lite Vikings Print

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