Expo Gallery

4/27/09 - JJ Taylor 2nd Annual Trade Show
On April 27th, JJ Taylor MN hosted its 2nd annual tradeshow and again we had an excellent showing from our suppliers and our retailers. The event was again tagged “Best of Show” by our retailers who annually attend events like ours put on by other Liquor, Wine, and Beer Wholesalers. The event was held at the Marriott Mall of America.

The immediate impact of the show was felt with added distribution in our liquor and wine sales where we have accounts still discovering that we now carry spirits. Our ever growing selection of craft beers also impressed the retailers at this year’s event; our craft segment continues to show growth even in the slumping economic times. Our major domestic brands had a strong showing of creative ideas to help promote increased sales and increased traffic at both on and off premise accounts.

This year we added booths for JJ Taylor’s Sign shop, Draft Service, and Space Management departments, this gave us the opportunity to show our retailers that we are their First Choice for Graphic needs, service and installation of draft equipment, and our category management people showed the crowd where to find the free money hiding in their beer coolers just by have us come in and reorganize their selection to take advantage of the trade up and add on flow sets we are currently executing at retail.

To show how important safety and responsibility is to us, we had the Ramsey County Sherriff’s Department, MN State Patrol, and the Bloomington Police Department on hand to interact with the crowd.