Good times are in session with the debut of a great tasting and supremely drinkable new brew. Heineken® Silver is now hitting shelves as a crisp and refreshing, lower-carb, lower-cal addition to Heineken’s iconic lineup.
The most anticipated product launch in company history, Heineken Silver takes center stage as a premium new option in the light lager category that makes up nearly half of the U.S. beer market by volume. At 4% alcohol by volume (ABV), Heineken Silver is brewed specifically for the American palate with a more accessible flavor profile and 3.2g of carbs and 95 calories in a 12-oz serving.
Heineken Silver is crafted with malted barley, water, and a small but significant extra ingredient, Heineken’s signature A Yeast. And it’s brewed to create full-bodied flavor without a bitter finish, while staying true to Heineken’s passion for quality and commitment to premium ingredients.
“Enjoying a crisp and refreshing lager sometimes comes at the expense of taste and quality, but beer lovers can say goodbye to compromise with the introduction of Heineken Silver,” said Borja Manso Salinas, Vice President of Marketing for Heineken Brand. “It’s crafted to meet the needs of a new generation of experience seekers with a lower-carb, lower-cal recipe that won’t fill you up when you’re getting down, making it the perfect choice for sipping at concerts, sporting events, or any occasion where friends gather to enjoy all of life’s flavor.”
Heineken Silver is rolling out in 12-oz slim cans, 12-oz bottles, and 24-oz cans. It will be available where other Heineken products are sold at both on-premise and off-premise retail channels.
The product will be prominently featured at Heineken’s famous partnership events throughout the year, including Coachella Valley Music and Arts Festival, the US Open Tennis Championships and Formula 1 races, and it will serve as the title sponsor of the much-anticipated Formula 1 Heineken Silver Las Vegas Grand Prix 2023 in November.