Peroni Nastro Azzurro, Italy’s premium lager, is excited to announce “Live Every Moment,” the brand’s beautiful, new lifestyle campaign inspired by its Italian style and heritage. Developed to encourage drinkers nationwide to “Live Every Moment” with passion and effortless Italian flair, the new spots mark Peroni’s first major lifestyle creative in two years and began airing on March 14th. …

Peroni Channels Summertime in Italy with “Live Every Moment” Campaign Read More »

White Claw® Hard Seltzer, the nation’s number one-selling hard seltzer, is bringing something entirely new and different to the hard seltzer category with the launch of White Claw® Surf. White Claw® Surf is the first full flavor offering from the brand, meticulously crafted, with a collision of flavors for sensational refreshment.  “White Claw® Surf is …

Get Ready for a Whole New Wave of White Claw Hard Seltzer Read More »

Miller Lite’s iconic packaging is getting a neon glow-up, thanks to J Balvin. Drinkers can now start seeing the new limited-edition Miller Lite aluminum pints available nationwide featuring J Balvin’s signature lightning bolt, bright electric hues, and whimsical sketches – plus, they come with a chance to hang with Jose himself. The pint packaging collaboration …

Miller Lite and J Balvin Launch New Limited-Edition ‘Es Jose Time’ Pints Read More »

We’ve waited three long years for this: St. Patrick’s Day is coming back, and so are all our favorite traditions. Pints flowing at our favorite pubs with our favorite people. Green – hats, shirts, everything – as far as the eye can see. The sights and sounds of parades taking over our main roads and …

All Together Now: St. Patrick’s Day is Back and It’s Time to Rediscover the Celebration with Guinness Read More »

March 2, 2022 – Today, Breakthru Beverage Group and J.J. Taylor Companies announced they have signed an agreement for Breakthru to acquire and integrate J.J. Taylor’s Minnesota beer business into Breakthru Beverage. The move enhances Breakthru’s Minnesota beer portfolio and further strengthens the company’s Midwest position as they continue to expand service capabilities to customers …

Breakthru Beverage Group to Acquire J.J. Taylor’s Minnesota Beer Business Read More »

Calling all Bolts Nation! Cigar City Brewing and the Tampa Bay Lightning, two of Tampa’s most iconic organizations, have teamed up to create High Boltage India Pale Ale. Coming in at 6.5% alcohol by volume, High Boltage India Pale Ale is a bold, tropical IPA hopped with Simcoe, Cascade, and Strata hops that will hit you …

Cigar City Brewing & Tampa Bay Lightning Team up for High Boltage IPA Read More »

Building on its launch footprint of nine states and seven metro areas, Topo Chico Hard Seltzer will deliver the refreshment and exotic flavors consumers have grown to love to all 50 states.  “Topo Chico Hard Seltzer came out of the gate extremely strong when we launched last spring, so we couldn’t be more excited to bring this …

Topo Chico Hard Seltzer Hits Store Shelves Nationally Read More »

Coors Light, an official beer of the Tampa Bay Lightning, celebrated the holiday season with a Naughty or Nice Dueling Pianos event on the ice at Amalie Arena. Fans enjoyed live music, cold beverages, and plenty of hockey activities throughout the night. Consumers shared their experience on social media by using the hashtag #LetItChill. Check out …

Highlights from the Amazing Coors Light Dueling Pianos Event at Amalie Arena Read More »

Guinness has long been a staple of holiday celebrations, helping spread goodwill and the magic of the season. Now more than ever, Guinness encourages all to share in the spirit of giving with its reimagined limited-edition Guinness Gives Back packs. Inspired by the goodness of the season, $1 ($1,000,000 collectively; purchase does not impact donation) …

Guinness Celebrates the Season of Giving with the Limited-Edition ‘Guinness Gives Back’ Pack Read More »

Vizzy Hard Seltzer is the official hard seltzer of the Tampa Bay Buccaneers. Watch the action packed launch party for Vizzy’s brand new Watermelon Pack that took place at Raymond James Stadium in Tampa, FL. Planning a trip to Raymond James Stadium to catch the Tampa Bay Buccaneers in action? There is a Vizzy Bar …

The Vizzy Hard Seltzer Launch Party with the Tampa Bay Buccaneers Read More »