In response to fans’ love for nostalgic flavors, Mike’s® Hard Lemonade is bringing back the 90’s with new Mike’s® Hard Freeze: a collection of four refreshing, throwback flavors that will remind you of your favorite slushy flavors. In fact, more than 70% of consumers1 crave nostalgic flavors, reminding them of simpler times and carefree days.

CAYMAN JACK®, America’s No. 1 single format ready to drink Margarita* continues its explosive growth with the launch of its first CAYMAN JACK® Margarita Variety Pack with multiple flavors. Cayman Jack’s 50% national growth rate** is driven by unmatched Margarita taste that tastes hand-crafted because it is a unique blend that includes lime juice, agave

D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, announced its collaboration withDraftKings, a digital sports entertainment and gaming company known for its industry-leading daily fantasy sports and mobile sports betting products. The agreement marks the brewery’s first-ever fantasy sports collaboration and merges the love of sports and beer through year-round events, contests, and great prizes.

Truly Hard Seltzer, a leader and innovator in the hard seltzer category, announced the launch of its new Margarita Style Hard Seltzers. Putting Truly’s spin on the traditional margarita, the line features four new flavors including Classic Lime, Strawberry Hibiscus, Watermelon Cucumber and Mango Chili. Truly Margarita-inspired styles offer drinkers an exciting new take on

Peroni Nastro Azzurro, Italy’s premium lager, is excited to announce “Live Every Moment,” the brand’s beautiful, new lifestyle campaign inspired by its Italian style and heritage. Developed to encourage drinkers nationwide to “Live Every Moment” with passion and effortless Italian flair, the new spots mark Peroni’s first major lifestyle creative in two years and began airing on March 14th.

White Claw® Hard Seltzer, the nation’s number one-selling hard seltzer, is bringing something entirely new and different to the hard seltzer category with the launch of White Claw® Surf. White Claw® Surf is the first full flavor offering from the brand, meticulously crafted, with a collision of flavors for sensational refreshment.  “White Claw® Surf is

Miller Lite’s iconic packaging is getting a neon glow-up, thanks to J Balvin. Drinkers can now start seeing the new limited-edition Miller Lite aluminum pints available nationwide featuring J Balvin’s signature lightning bolt, bright electric hues, and whimsical sketches – plus, they come with a chance to hang with Jose himself. The pint packaging collaboration

We’ve waited three long years for this: St. Patrick’s Day is coming back, and so are all our favorite traditions. Pints flowing at our favorite pubs with our favorite people. Green – hats, shirts, everything – as far as the eye can see. The sights and sounds of parades taking over our main roads and