Get Ready for more VIZZY! Riding a wave of momentum it built upon launching in 2020, Vizzy Hard Seltzer is set to introduce four new flavors in its second variety pack, which is slated to hit shelves March 1. Vizzy Variety Pack #2 features four dual-fruit flavors, each with its signature antioxidant vitamin C from …
vizzy rides momentum with four new flavors in variety pack #2 Read More »
Being the GOAT, or “Greatest of All Time,” is usually a sports debate among friends or talking heads, especially when the best football Sunday of the year rolls around. But especially right here, right now, there’s meaning, hope and optimism to be found in that phrase for all of us. Who better than Guinness – …
Guinness x Joe Montana: What Does It Mean To Be The Greatest Of All Time? Read More »
Miller Lite is responding to Michelob Ultra’s Big Game ad by releasing a campaign of its own featuring a 836-character URL proven to burn the single calorie difference between Miller Lite’s 96 calories and Michelob Ultra’s 95 calories. Yes, burning one calorie is as simple as typing in a ridiculously long URL. The campaign reminds …
Miller Lite Announces “Ridiculously Long Calorie-Burning URL” for Big Game Read More »
TAMPA, Florida — Cigar City Brewing announces the release of Cigar City Seltzer, a hand-crafted hard seltzer in four flavors inspired by Florida’s world-famous citrus: Florida Orange, Ruby Red Grapefruit, Meyer Lemonade and Key Lime. Variety 12-packs of Cigar City Seltzer will appear throughout the Southeast and select East Coast cities starting in February. Brand Director Maria …
Cigar City Brewing Announces Launch of Cigar City Seltzer Read More »
Resolutions that begin with Dry January are often void of beer drinking occasions. Not in 2021. By tapping into the increasingly popular observance, Heineken® 0.0 is the drink of choice for those who still want a refreshing brew but want to avoid the alcohol. To help further support consumers during their Dry January campaign, the …
Heineken 0.0 Says Now You Can Celebrate Dry January With A Cold One Read More »
Cigar City Brewing (CCB), makers of the iconic Jai Alai IPA, announce the release of Jai Low IPA, a moderate-bodied, lower alcohol approach to hop-forward beer. Boasting a vibrant hop profile and depth of flavor far exceeding that of most moderate-alcohol beer offerings, Jai Low IPA is the first foray into the better-for-you beer category …
Cigar City Brewing Launches Low Alcohol Jai Low IPA Read More »
The Bachelor Franchise and Smirnoff Seltzer have proven to be the perfect couple! Smirnoff will continue the brand’s journey as the Official Hard Seltzer of Bachelor Nation with two new zero sugar hard seltzer 12-packs along for the ride. To kick-off the new season, Smirnoff is popping an important question to viewers nationwide in the form of the “Can We Steal You …
D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, announced the highly-anticipated return of its delicious beer collaboration with Hershey’s, America’s most beloved chocolate brand. In response to consumers’ overwhelming demand, Yuengling Hershey’s Chocolate Porter will be available in bottles and draft throughout Yuengling’s entire 22-state footprint beginning late-September 2020. To celebrate the collaboration’s wild success and consumers’ love of beer and chocolate, Yuengling and …
Yuengling and Hershey’s combine to create delicious chocolate beer Read More »
Join Football Legend Joe Montana and Raise a Guinness, Official Beer of Fighting Irish Alumni and Fans, in a Toast to Traditions Old and New – and to the Promise That We Will Play Again While this may not be the launch moment we planned for, when a partnership nearly two centuries in the making …
Molson Coors Beverage Company is making substantial investments in its Fort Worth brewery to boost capacity and to support the production and packaging of its expanding portfolio of hard seltzers. The multimillion-dollar project – which includes the installation of a new canning line completed earlier this year and a state-of-the-art filtration system expected to be finished …