Supplier News

Yuengling and USF Continue Partnership Through Veteran and Diversity in Brewing Scholarships

Supplier News

Yuengling and USF Continue Partnership Through Veteran and Diversity in Brewing Scholarships

D.G Yuengling & Son, Inc., America’s Oldest Brewery®, announced the continuation of its partnership with the University of South Florida’s St. Petersburg campus (USFSP) Brewing Arts Program with a $10,000 donation dedicated to funding the brewery’s two longstanding scholarship opportunities at USFSP, the Diversity in Brewing Scholarship and Yuengling Veteran Scholarship. Awarded in February, Yuengling’s $5,000 Diversity …

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Voodoo Ranger Gives Fans The Power To Choose Its Next IPA with Vote Voodoo

Voodoo Ranger IPA announced the launch of Vote Voodoo, an epic beer battle that pits two competing Voodoo Ranger IPAs against each other, giving consumers full authority to choose the outcome. The victorious IPA will reign as the brand’s next commercial launch available in 6-packs beginning January 2023.  For the first time, this year’s poll …

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All Grown Up: Introducing Simply Spiked Lemonade!

Following its successful launch, Simply Spiked Lemonade, a collaboration between Molson Coors Beverage Company and The Coca-Cola Company, is now gearing up for a full-fledged marketing blitz with a series of ads set to air across TV, digital, social, Spotify and out-of-home in select markets. The six- and 15-second spots are rooted in a simple insight: …

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Miller Lite Announces ‘Beer Registry’ to Fuel Dadhood Celebrations This Father’s Day

Parenthood has always been something to celebrate and while there’s plenty of showers and festivities, we all know new dads are secretly dreaming of what they really want to celebrate with – beer. That’s why this Father’s Day, Miller Lite is delivering its own beautiful, bundle of joy to fuel fatherhood initiations across the country: …

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Taste the 90’s with the Launch of Mike’s Hard Freeze

In response to fans’ love for nostalgic flavors, Mike’s® Hard Lemonade is bringing back the 90’s with new Mike’s® Hard Freeze: a collection of four refreshing, throwback flavors that will remind you of your favorite slushy flavors. In fact, more than 70% of consumers1 crave nostalgic flavors, reminding them of simpler times and carefree days. …

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Discover More Legendary Tastes with Cayman Jack’s New Margarita Pack

CAYMAN JACK®, America’s No. 1 single format ready to drink Margarita* continues its explosive growth with the launch of its first CAYMAN JACK® Margarita Variety Pack with multiple flavors. Cayman Jack’s 50% national growth rate** is driven by unmatched Margarita taste that tastes hand-crafted because it is a unique blend that includes lime juice, agave …

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Yuengling & DraftKings Announce Collaboration for Beer & Sports Fans

D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, announced its collaboration withDraftKings, a digital sports entertainment and gaming company known for its industry-leading daily fantasy sports and mobile sports betting products. The agreement marks the brewery’s first-ever fantasy sports collaboration and merges the love of sports and beer through year-round events, contests, and great prizes. …

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Truly Hard Seltzer Introduces Margarita Style Mix Pack

Truly Hard Seltzer, a leader and innovator in the hard seltzer category, announced the launch of its new Margarita Style Hard Seltzers. Putting Truly’s spin on the traditional margarita, the line features four new flavors including Classic Lime, Strawberry Hibiscus, Watermelon Cucumber and Mango Chili. Truly Margarita-inspired styles offer drinkers an exciting new take on …

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