Deschutes Brewery Introduces Neon Daydream Hazy Ale

Deschutes Brewery Introduces Neon Daydream Hazy Ale

Deschutes Brewery, a trusted brand for 32 years, introduces a new limited release summer seasonal. Neon Daydream is a Hazy Ale brewed with the intent for easy drinkability to embrace a deliciously lazy, hazy summer afternoon.

The beer was developed by Deschutes’ team of R&D brewers in the Pilot, Portland and Bend, Oregon breweries testing hop combinations and brewing methods to create an amalgamation of wheat, white, and hazy pale styles. Neon Daydream has refreshing aromas of orange, lemon, and fruity esters and a zesty, citrus hop flavor.

The beer was particularly popular in Portland, where Neon Daydream remained a top choice among patrons.

“Our pubs are where beers build momentum,” said Veronica Vega, director of product development for the brewery. “Our ability to engage with our customers while they’re sampling and receive direct feedback on new recipes is invaluable.”

With the excitement around Neon Daydream, Deschutes is bringing this new beer to the broader market of their entire distribution footprint for a limited time. Neon Daydream is 4.8% ABV and 35 IBUs and will be available everywhere Deschutes is sold. This new release is currently shipping to distributors in 12-ounce bottles in 6 and 12 packs.

Neon Daydream Hazy Ale is also one of four offerings featured in Deschutes Brewery Variety Pack.

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