Deschutes Brewery, family and employee-owned since 1988, is excited to add WOWZA!, the brewery’s new hazy pale ale boasting a low 100-calories, 4-grams of carbohydrates, four percent ABV, to their portfolio in cans. WOWZA!
Wowza! will be available throughout J.J. Taylor Distributing Company of MN, Inc. distribution footprint in package and draft starting January of 2020.
“We’re thrilled with the early excitement around this brand and that Blazers fans have been enjoying WOWZA! during games,” said Neal Stewart, vice president of marketing at Deschutes. “We’ve been listening to consumers asking for lo-cal, lo-carb, and less filling beers that still taste great and pulled all the stops to get it into cans as fast as possible!”
Stewart is confident that this trend will continue to grow and is proud that the brewery can provide an offering, like WOWZA!, that checks all the boxes for active and health-conscious consumers.
WOWZA! is a full-flavored, effervescent hazy pale ale. Subtle citrus notes and a hop forward aroma join flavors of candied orange, passion fruit and blackberry with a crisp, light finish. Deschutes uses the popular ingredient, Chicory Root, a natural inulin fiber sourced from Cosucra Farms in Belgium, to balance the body and sweetness of the beer without affecting the calorie count.