Jubelale, the first beer ever bottled at Deschutes Brewery, was originally packaged by hand off the taps at the Bend pub in 1988. Since then, the Jubelale seasonal release is a tradition that resonates with fans old and new as it welcomes crisp fall days in hopes of epic winters.
Inspired by traditional English style ales, Jubelale is the ultimate winter warmer featuring a strong malt character and notes of rich spice, toffee and cocoa.
Jubelale packaging features original artwork from a different Oregon artist each year. This year the brewery partnered with Eric Nyffeler, a popular Portland based artist best known for his concert posters for musicians including The Avett Brothers, Phish, St. Vincent, the Decemberists, and many more. Eric shared his inspiration behind this year’s winter scene design, pulling from his own experience in the mountains. “I wanted to bring to life the beautiful colors of a snowy mountainside in the morning,” said Nyffeler. “A place that many people can’t experience, so I wanted to put them there in the most amazing place to feel like you’re a part of the beer.” Consumers will see Eric’s work continue through the brewery’s 2021 seasonal line up.
Jubelale is 6.7% and 65 IBUs, and will be available in all markets where Deschutes is sold.