Two beloved Minnesota-based companies FINNEGANS® Brew Co. and Caribou Coffee® announced the launch of the Dead Irish Poet Caribou Coffee® Stout that is available in bars, restaurants and liquor stores where FINNEGANS beer is sold. The beer is brewed with Caribou’s signature cold brew, which is 100% Rainforest Alliance Certified. The partnership celebrates FINNEGANS’ Drink Like You Care holiday campaign that turns drinking beer into an opportunity to alleviate hunger locally, in each market FINNEGANS beer is sold. The new stout will be included in this season’s celebration 12-pack with other FINNEGANS’
fan favorites. FINNEGANS’ mission of “turning beer into food” is simple but revolutionary, as is its business model and hyper-local philanthropic approach. The brewing company donates a portion of its profits to the FINNEGANS Community Fund a 501c3 non-profit, which partners with a food bank in each state that buys food from local farmers and donates it to local food shelves that serve communities in need. In Minnesota, this is made possible through The Food Group, which distributed more than 52,500 pounds of food in 2020. Since its founding, FINNEGANS has generated $2 million in community impact and counting, with a current self-sustaining model that invests into local food systems and empowers consumers to do good while enjoying high-quality beer.
The Drink Like You Care campaign invites consumers to shop, drink and gift with purpose this holiday season as they give back to their own communities while enjoying quality local beer, including the new Caribou Coffee® Stout. As a part of this collaboration, Caribou Coffee will be generously donating to the FINNEGANS Community Fund $0.50 cents per case, $3.00 per keg, and $1.00 per 1/6 barrel of all Caribou Coffee® Stout beer sold through December from both consumer and distributor sales.
“We are thrilled to partner with Caribou Coffee to develop this beer, and are grateful for their likeminded philanthropic ideology,” said Jacquie Berglund, FINNEGANS Brew Co. CEO and self-described rambunctious social entrepreneur.
This new beer is one of more than 100 delicious, innovative craft beers that the brewing company has developed since its founding in 2000. This year’s Drink Like You Care campaign marks a celebratory new season for FINNEGANS House – a state-of-the-art downtown Minneapolis brewery, taproom, urban courtyard, and Brewer’s Den event space that opened in 2018.
“The opportunity to partner with FINNEGANS was a quick ‘yes’ for Caribou,” said Matt Reiter, vice president of product and merchandising for Caribou Coffee. “We’re proud to partner with a company that delivers an exceptional experience while also giving back to our hometown community.”
For more information about the new Dead Irish Poet Caribou Coffee® Stout beer, Drink Like You Care campaign or FINNEGANS Brew Co., visit www.finnegans.org. To find FINNEGANS beer near you, use the locator map at www.finnegans.org/find.