J.J. Taylor Distributing is excited to announce the launch of Vizzy Hard Seltzer. Vizzy Hard Seltzer is the first hard seltzer made with acerola cherry, the superfruit high in the antioxidant vitamin C.
At 5% alcohol by volume, Vizzy Hard Seltzer is crafted with only 100 calories and 1g of sugar, as well as certified gluten-free alcohol from real cane sugar.
Vizzy Hard Seltzer will be available in four unique flavors, including Black Cherry Lime, Blueberry Pomegranate, Strawberry Kiwi and Pineapple Mango. Vizzy Hard Seltzer will be packaged in a variety 12-pack of 12-ounce cans, as well as single-flavor six-packs of Pineapple Mango.
“With Vizzy, we’re cutting through the sea of sameness in the hard seltzer category, where most products have a similar visual identity and proposition,” says Dilini Fernando, director of portfolio and brand strategy at MillerCoors. “We’re making a big, bold claim, but we’re also taking a very playful and differentiated position. There’s no reason to believe this won’t resonate very well with consumers, particularly 25- to 39-year-old men and women seeking to make better choices.”
The brand’s marketing campaign will launch around the same time it hits shelves and will include national TV, digital, social and out-of-home advertising.