Miller High Life and the maker of the Planters® brand are teaming up to toast life’s simple pleasures. For more than a century, these iconic brands have been the cornerstone of good times spent together, whether it’s at a dive bar, ballpark or backyard.
So, for the first time ever, the makers of the two brands are coming together to kick summer off right with “A Match Made in the High Life,” a new partnership that includes co-branded merch, retail displays and a national-consumer promotion.
Through Sept 5, fans can scan the QR code on limited-edition Miller High Life packaging for a chance to win one of two grand prizes — everything you need to create the ultimate dive-bar experience, including a year’s supply of Miller High Life and Planters® peanuts along with a $500 shop-site gift card to purchase bar accessories and items from the new line of limited-edition Miller High Life x Planters® brand merch collection. Consumers will also have the chance to instant win an exclusive Miller High Life x Planters® brand T-shirt.
“These two iconic American brands have both quality products and passionate fan bases,” said Lucy Bloxam, Global Brand Marketing Manager at Molson Coors Beverage Company. “It’s such a perfect collaboration because our fans were already enjoying High Life and Planters® products together everywhere from the ballpark to the bar, and now we get to formally acknowledge that perfect match.”
This new partnership will be seen everywhere that consumers purchase Miller High Life and Planters® peanuts, from co-branded, retail displays and limited-edition packs in store, to MR. PEANUT® x Miller High Life neon signs and coasters in bars nationwide. Beer and peanut enthusiasts alike can also snag items from the new Miller High Life x Planters® brand merchandise collection, which includes co-branded shirts, hats, sweatshirts and barware.
“A Match Made in the High Life is much more than just a partnership between two iconic American brands,” said Yemi Gilland, associate brand manager for the Planters® brand. “It’s a celebration of the moments that bring us together – whether it’s a backyard barbeque or a night out at the local bar. We’re excited to join forces with Miller High Life to create an unforgettable summer experience for our fans.”
All summer long, fans can scan the QR code on select Miller High Life packaging or visit matchmadeinthehighlife.com for a chance to win. NO PURCHASE NECESSARY. PROMOTION ends on 9/5/23 at 11:59 PM ET. Open only to legal residents of 50 U.S. (D.C) who are 21 years or older. “Free Miller High Life and Planters® peanuts for a Year” Grand Prize will be fulfilled as a check and is calculated based on the average price of 1 twelve pack of Miller High Life beer and 2 16 oz. jars of Planters® Dry Roasted Peanuts per week for 52 weeks. Click here for Official Rules, including how to enter, odds, prize details and restrictions. Void where prohibited.
To shop the Miller High Life x Planters® Brand co-branded merchandise collection, shell-ebrate “A Match Made in the High Life” here.