During the month of February, Miller Lite is offering a dark can of beer, dubbed the "MILLER LITE OFFLINE CAN" — available at select bars throughout the Tampa Bay area, while supplies last.
Building on its campaign positioning Miller Time as the “original social media,” Miller Lite is breaking two new TV ads and bringing a limited number of its dark-colored Offline Cans to bars across the country to inspire more drinkers to take a break from social media and spend time with friends over a beer.
The dark can features this message on the back: “A few friends are better than a few thousand followers. Here’s to the original social media. Here’s to the original light beer. It’s Miller Time.”
Using new-to-market technology in partnership with Facebook, legal-age drinkers can scan a QR code that triggers a 30-minute countdown that can be synched among friends’ phones. Groups who collectively put down their phones (or “go offline”) for at least 30 minutes could be eligible to receive a Miller Lite Offline Can.
Not willing to part with your phone for 30 minutes?
You can purchase the beer in the dark can for the same price as usual.
The dark look “serves as a symbol of going offline,” officials said, noting that the beer inside is the same Miller Lite you know and love.
Park & Rec TPA (290 S Meridian Ave, Tampa, FL 33602)
Hattricks Tavern (107 S Franklin St, Tampa, FL 33602 ) Saturday February 8th 4:30-6:30pm
The Dog Bar (2300 Central Ave, St. Petersburg, FL 33712) Saturday February 29th at 4pm & enter to win tickets to the March 25th Lightning game and an autographed puck!
All Frenchy's locations for the month... stop by at the specific locations/times listed below for promos
- Friday February 14th : Frenchy's Cafe (5-6pm), Frenchy's Saltwater Cafe (6:15-7:15pm), Frenchy's Rockaway Grill (7:30-8:30pm)
- Friday February 21st: Frenchy's South Beach Cafe (7-8pm) Frenchy's Rockaway Grill (8:15pm-9:15pm)