Building on its launch footprint of nine states and seven metro areas, Topo Chico Hard Seltzer will deliver the refreshment and exotic flavors consumers have grown to love to all 50 states.
“Topo Chico Hard Seltzer came out of the gate extremely strong when we launched last spring, so we couldn’t be more excited to bring this legendary hard seltzer to people across the country,” said Matt Escalante, senior director of seltzers at Molson Coors. “We constantly hear drinkers asking when Topo Chico Hard Seltzer is coming to their market. Now we have an answer for them.”
Inspired by the taste of Topo Chico® Mineral Water, Topo Chico® Hard Seltzer is crafted with minerals and natural flavors for a crisp, refreshing taste. Topo Chico® Hard Seltzer is available in a four-flavor variety pack, which includes: Strawberry Guava, Tangy Lemon Lime, Exotic Pineapple, and Tropical Mango. Topo Chico® Hard Seltzer also comes in 24 oz singles including: Strawberry Guava and Tangy Lemon Lime, and one, 16oz single can in Tangy Lemon Lime.
“We have loved to see the positive response from fans to the regional launch of Topo Chico Hard Seltzer from Molson Coors over the past several months,” said Dan White, Chief of New Revenue Streams, Coca-Cola North America Operating Unit. “We are excited that Molson Coors will make Topo Chico Hard Seltzer and other new innovations be made available across the country next year, giving more people the opportunity to try and become fans of this great brand.”
For more information about Topo Chico® Hard Seltzer, including innovation news and product locator, visit topochicohardseltzerusa.com and follow @topochicohardseltzerusa on Instagram and Facebook, and @topochicohard on Twitter.