Summer is here and Red Stripe is rolling out new canned rum cocktails that deliver tropical vibes and authentic flavor. Red Stripe Rum Drinks are all about attitude and high energy, giving a head nod to those who express themselves freely, fully, and fabulously. The new cocktails signal Red Stripe’s unprecedented venture beyond beer, perfect for unleashing the island spirit in us all.
Red Stripe Rum Drinks are crafted with real Caribbean rum, mango and lime juice and natural flavors. Made with the next generation in mind, the new cocktails are available in two flavors as bold as they are:
- Red Stripe Rum Punch: A refreshingly sweet and vibrant tropical flavor
- Red Stripe Rum Mojito: A refreshing and smooth classic citrusy flavor
“The spirit-based cocktail segment is the fastest growing category within the beer, wine and spirits industry, and with our latest Red Stripe rum innovation, we are able to tap into this trend, and introduce this iconic brand to a new generation of consumers,” says Oscar Martinez, Senior Director Marketing & Innovation at HEINEKEN USA. “The Red Stripe Rum Drinks perfectly embody the vibrant spirit of Jamaica, and signal a venture beyond beer, no shaker required.”
Red Stripe Rum Drinks are rolling out in Florida containing an ABV of 5.9%, both flavors come in packs of slim 12-oz. cans. Serve it up however you like! For more information and to find a product near you visit: https://us.redstripebeer.com/.