Following a strong release of its first variety pack in April of 2020, Vizzy Hard Seltzer is riding the wave of momentum and has announced the release of their Variety Pack #2 featuring four new flavor options.
Vizzy Variety Pack #2 features four dual-fruit flavors, each with its signature antioxidant vitamin C from acerola superfruit: Papaya Passionfruit, Blackberry Lemon, Watermelon Strawberry and Raspberry Tangerine. It will join Variety Pack #1, which includes Pineapple Mango, Black Cherry Lime, Blueberry Pomegranate and Strawberry Kiwi. Like the original Vizzy flavors, the new versions in Variety Pack #2 each contain 100 calories, 1 gram of sugar and 5% alcohol by volume.
“Vizzy got off to a really amazing start in 2020, but our drinkers have been asking for new flavors, and we wanted to deliver with some new ones that land the delicious taste of Vizzy with our same antioxidant Vitamin C claim,” says Catherine Garabrant, associate marketing manager for Vizzy.
Vizzy’s expansion comes as it finished 2020 as the No. 5 hard seltzer, despite not launching until April 2020. It finished the year as the No. 5 new item in the entire beer category and has been a mainstay on Nielsen’s Top 10 Growth Brands list.
Vizzy will also be introducing Vizzy Lemonade Hard Seltzer Variety Pack, which is slated to launch in April. It will come in four flavors: Strawberry Lemonade, Peach Lemonade, Watermelon Lemonade and Raspberry Lemonade. Each 12-ounce can contains 100 calories and checks in at 5% alcohol by volume.
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